Garnier BB Light
Naturally beautiful
A challenge around natural beauty and the BB Light, the nude effect moisturizing cream by Garnier.
mad.studio and Nosite partnered to build a marketing campaign around "Natural beauty" with an experience on Garnier.fr and an event with Noholita, fashion & beauty blogger.
The BB Light Challenge
They were expecting a shopping spree with the fashion and beauty blogger Noholita but were instead dived into the BB Light Challenge: Naturally Beautiful!
Web Experience
We've built an online experience embedded within Garnier.fr introducing the "No Make-up" trend and where beauty influencers who experienced the BB Light Challenge give their advices.
The key to BB Light free samples
A contest was organized for a chance to win BB Light free samples.
The Influencers' BB Light Challenge
During our first BB Light Challenge, the french influencers Camille (Noholita), Fulvia (LufyMakesYouUp) and Laetitia (Dangerouscn) lived the experience through the eye of the famous photographer Thierry Bouët.
Naturally Beautiful
Discover the full experience and our 3 influencers' feedback on Garnier.fr
Garnier BB Light
The nude effect moisturizing cream and the #BBLightChallenge.
Clients
- Garnier France
- NoSite
Missions
- Art Direction
- Interaction Design
- Experience Design
- Motion Design
- Illustrations
Dates
- 2016