Naturally beautiful
A challenge around natural beauty and the BB Light, the nude effect moisturizing cream by Garnier.
mad.studio and Nosite partnered to build a marketing campaign around "Natural beauty" with an experience on Garnier.fr and an event with Noholita, fashion & beauty blogger.
They were expecting a shopping spree with the fashion and beauty blogger Noholita but were instead dived into the BB Light Challenge: Naturally Beautiful!
We've built an online experience embedded within Garnier.fr introducing the "No Make-up" trend and where beauty influencers who experienced the BB Light Challenge give their advices.
A contest was organized for a chance to win BB Light free samples.
During our first BB Light Challenge, the french influencers Camille (Noholita), Fulvia (LufyMakesYouUp) and Laetitia (Dangerouscn) lived the experience through the eye of the famous photographer Thierry Bouët.
Discover the full experience and our 3 influencers' feedback on Garnier.fr
The nude effect moisturizing cream and the #BBLightChallenge.