Dulcolax
Helps your body go
Sanofi partnered with mad.studio to rework the websites and ecosystem of Dulcolax's brands globally.
Global rework of the design system to maximize efficiency.
Dulco, one brand, a global ecosystem
mad.studio and Sanofi started the redesign for Dulcolax in Italy following the Italian health authority instructions and regulations. Our system will scale globally and help Sanofi save time in all operations areas.
One mission
Our mission at mad.studio was to create a standard ecosystem for Dulcolax's websites around the world; a Design system that scales to comply with any country's health authority or regulation while still following the accessibility standards and keeping the guidelines of the full range of Dulcolax’s products.
Mobile accessibility at its core
Dulcolax’s analytics showed us incredible data regarding the user's experience. One of them regarding the origins of the traffic where without any surprise the mobile was the preferred mean to access the website. That tells us that focusing on those breakpoints has to be our main concern to improve the global experience so we did.
Tailor-made illustrations
Sanofi needed to ease user's comprehension of Dulcolax’s messages, so we designed tailor made assets to illustrate different situations and ease the experience globally.
Italian Health authority
mad.studio worked side by side with the Italian team all the way by also providing complete prototypes in english and italian to help the italian health authority understand and approve the website, its contents, and its accessibility.
Dulcolax
Helps your body go
Client
- Dulco
- Dulcolax
- Dulcosoft
- Dulcogas
- Sanofi
Missions
- Creative Direction
- Interaction Design
- Experience Design
- Illustrations
- Copywriting & Content Design
- Consulting
Dates
- 2021